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Enabling TV development fo 75 years.

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Since 1948, the International Telecommunication Union (ITU) has worked closely with broadcasters to develop new standards and systems aligned with the latest broadcasting technologies . Mr. Mario Maniewicz have celebrated World Television Day 2023 on 21 November with on overview of ITU’s close engagement with the emerging television industry over the years. “We take pride in ITU’s 75 years of efforts in developing new broadcasting standards and systems aligned with the latest cutting-edge technologies,” Maniewicz told delegates at ITU’s World Radiocommunication Conference (WRC‑23) in Dubai, UAE. Through this kind of technical work, ITU has enabled helped to transform our world into a “global village.” “Since it released its first technical standards for television in 1949, ITU has consistently developed globally harmonized standards that have progressively enhanced the television viewing experience, addressing both visual and audio quality,” Maniewicz explained. “From early colour
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Egta, ACT & The Global TV Group on World TV Day 2023.

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Each year, a short clip is created by egta, ACT and The Global TV Group to promote the power of television . The three associations are asking their members (broadcasters all over Europe) to show this clip on TV on the 21st of November , to celebrate television . In 1996, the United Nations General Assembly proclaimed November 21st as World Television Day , “in recognition of the increasing impact television has on decision-making by alerting world attention to conflicts and threats to peace and security and the potential role of television in sharpening the focus on other major issues, including economic and social issues .” egta, ACT & The Global TV Group 
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Broadcast media trends and technologies are constantly evolving.

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  While the broadcast industry is constantly changing, the core value and responsibility of broadcasting remain the same—to educate and inform viewers.  We want to give a big thanks to Terry Eliasen , Justin Gehrts , Tim Heller , Lelan Statom  and Rodney Thompson  who provided their unique perspectives on the broadcast industry as well as key trends that will change broadcasting in the future and beyond.  With these sentiments in mind, broadcast marketers should remember that getting users the information they need is important but providing engaging and high-quality content is what allows your broadcast to resonate in the minds of viewers . What trends do you think are most important to keep an eye on?   We would love to hear your perspective on the changing environment of the broadcast industry. If you would like to learn more about keeping up with the broadcast media industry, contact us  today, or send us an email .
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A looming recession. Increased cord cutting. And nothing but opportunity for broadcasters.

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  According to Rodney Thompson , audiences are leaving linear platforms more and more often. Streaming usage has surpassed cable in July for the first time ever. This trend will only continue to increase when the looming recession causes users to switch from cable subscriptions to cheaper streaming and OTT options. 1. Make money! OTT can be far more lucrative, which benefits your audience moving off linear. CPM rates for OTT are higher than broadcast. However, if you produce enough of the right content, you can rake in the revenue. 2. Use your competitive advantage People can now get news as well as weather information from virtually anywhere in the world. Local broadcasters, on the other hand, offer unique regional knowledge and expertise. Pairing this expertise with trusted, recognized on-air talent creates news stories that competitors can’t match. Weather is an effective bridge that can carry your audience from linear platforms to your OTT platform because weather is key to the aud
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"More Local Programming" - Lelan Statom, News Channel 5.

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  I believe the biggest trends will continue to be content for OTT and social platforms and more local programming on broadcast TV. The latter was a major trend this year across the country. In my market, Nashville, 3 of the 4 news stations replaced syndicated shows with local news or infotainment shows. While stations and talent seem to have a good handle on the major social media platforms, how we provide content will evolve as we continue to get a better understanding of what works best but also to adapt to the ever-changing algorithms, and we can only guess what Twitter will look like in the year ahead. Our station group, along with others, is now providing more content to OTT apps like Roku and Apple. Our station's streaming channel was recently added to Samsung's TV app. To keep the news consumer coming back for more, it will involve providing more unique content in addition to simulcasting live newscasts. There could be more opportunities with weather, and I do think The
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The future of broadcast TV.

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According to eMarketer (link resides outside IBM), forecasted TV viewing time in 2023 will continue to decline. In 2021, the average viewing time of TV was 3 hours and 17 minutes , where it is estimated to backslide to about 2 hours and 51 minutes in 2023 . According to MarketingCharts, May 2021 data from Nielsen shows tha t TV households were spending more time streaming than they were watching broadcast TV. In June 2022 (link resides outside IBM), data from Nielsen showed this trend continuing, with streaming claiming one-third of television viewing time. In November 2022, this figure rose to 38.5% (link resides outside IBM). eMarketer has also estimated that by 2024, the number of these households will grow even further, reaching 46.6 million resulting in more than a third of all U.S. households no longer having pay-TV. Although streaming does represent a large margin of all television views, it’s important to remember that the market still consumes other forms of TV. In Nove
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A look at influencers’ perspectives on future.

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With all of this in mind, The Weather Company, an IBM Business asked top broadcasters for their thoughts on what trends will change the industry . Here’s what they said. 1. "Expansion into OTT delivery systems" - Tim Heller via  HellerWeather . “Many TV stations are expanding their news coverage on OTT delivery systems like Apple TV and Roku. This creates a big opportunity for local TV stations and broadcast meteorologists. Just as weather is the reason people still watch local news, it can be one of the reasons people consistently check a TV station’s streaming app. However, OTT news content must include something more than the standard webcast. Live storm coverage along with a library of relevant pre-produced videos can keep viewers engaged, even when the weather is quiet. I am a big advocate for Max Reality . I believe it is the best story-telling tool available to broadcast meteorologists today. But it needs to be more than eye candy. Long-form explainer scenes might n
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