World Television Day

The emergence of streaming has driven a major shift in audiovisual consumption over the past decade . These new delivery systems reflect broader shifts in technology, viewing habits, and economic models. While streaming has brought undeniable advantages and flexibility, the structure and simplicity of linear TV still resonate with a portion of the audience, as an indication that portability and large screen viewing both have roles to play.

In the 21st century, television is not just a one-way channel for broadcast and cable content delivery anymore. Whether content is broadcast via traditional over-the-air channels or delivered over a cable or fiber optic link – e.g. fiber to the home (FTTH) – from an Internet-based streaming service, it’s clear that audiovisual content is being consumed both in linear and on-demand platforms.

On November 21st , The ACT (Association of Commercial Television) , the egta (Association of TV and radio sales houses) , the EBU (European Broadcasting Union) and the Global TV Group join forces to promote the power of TV widely across the globe on World TV Day 2025 . 

FORUM:" TV is changing. Its power remains. " World TV Day 2025 . TV’s role as an essential element supporting democracy is largely made possible by advertising as a source of funding. Advertising allows media to remain independent and free of political influence. From families gathering around a single screen to witness historic moments and major sporting events, to today’s on-the-go world where news can be streamed on a smartphone during a morning commute, television has transformed into a truly multiplatform experience. Key messages of this year’s campaign include: Adapting to modern life : Television now lives on every screen, from the largest living room displays to mobile devices and laptops, meeting viewers wherever they are, whenever they want to watch. Innovation with purpose: While platforms and technology evolve, the role of TV as a source of trusted news, inspiring stories, and cultural milestones remains unchanged. A trusted and reliable source: Even in our hyper...

While platforms and technology evolve, the role of TV as a source of trusted news, inspiring stories, and cultural milestones remains unchanged. The role of television is multifaceted, encompassing entertainment, education, and information dissemination, while also acting as a powerful force that shapes public opinion, social norms, and culture . It is a major source of news, sports, and cultural programming , and a platform for advertising and public service announcements that can influence behavior and attitudes. In its modern form, it is a multimedia device that also facilitates internet browsing and streaming content . Entertainment and culture Provides entertainment : Television is a primary source of entertainment through a vast range of content, from dramas and comedies to sports and music videos. Shapes culture and social norms : It acts as both a mirror and a catalyst for societal change , influencing how people think about issues like race, gender, and class. Creates ...

  Television now lives on every screen , from the largest living room displays to mobile devices and laptops, meeting viewers wherever they are, whenever they want to watch. Largest displays overall For home use : The LG 325-inch DVLED Extreme Home Cinema Display is considered the largest in the world for a private home, weighing over a ton and costing around $1.2 million. Public display : The Guinness World Record for the largest high-definition video screen belongs to the LED display at The Place in Beijing, China , which measures Largest consumer TVs Hisense's 116UX and TCL's 115-inch QM8 are among the largest models available for consumers in 2025. Samsung offers models like the 146-inch The Wall MicroLED TV , though it is a more niche and expensive product not widely sold in stores, say Currently.com.