Meet the expectations and aspirations of viewers across Europe and beyond.
egta, ACT, EBU & The Global TV Group on World TV Day 2022. The role of television is rapidly evolving in the digital age, but to varying degrees in different parts of the world. TV once involved a simple unidirectional broadcast, where content was pushed to viewers who had to watch whatever was ‘on the tube’ at the time. The latest iterations, in contrast, integrate broadcast-broadband systems and Internet Protocol (IP) streaming to provide a customizable, interactive experience. As technology grows more sophisticated, what might the future hold for viewers and the television industry? This was the question at the centre of an International Telecommunication Union (ITU) regional workshop just ahead of World Television Day, during which participants from industry, academia and other fields discussed recent advances in European television services. While policy frameworks and regulations related to TV broadcasting dominated initial discussions at the November event, subsequent se...