A looming recession. Increased cord cutting. And nothing but opportunity for broadcasters.
According to Rodney Thompson , audiences are leaving linear platforms more and more often. Streaming usage has surpassed cable in July for the first time ever. This trend will only continue to increase when the looming recession causes users to switch from cable subscriptions to cheaper streaming and OTT options. 1. Make money! OTT can be far more lucrative, which benefits your audience moving off linear. CPM rates for OTT are higher than broadcast. However, if you produce enough of the right content, you can rake in the revenue. 2. Use your competitive advantage People can now get news as well as weather information from virtually anywhere in the world. Local broadcasters, on the other hand, offer unique regional knowledge and expertise. Pairing this expertise with trusted, recognized on-air talent creates news stories that competitors can’t match. Weather is an effective bridge that can carry your audience from linear platforms to your OTT platform because weather is key to the...