Shifting from serving a TV audience to serving audiences no matter where they are.

With the rapid audience shift from television to digital, staying relevant in broadcast media is challenging but necessary for long-term viability. Broadcast television is not dead—but it is evolving rapidly and there is a need to transform to avoid becoming irrelevant. Transforming means shifting from serving a TV audience to serving audiences no matter where they are—essentially, going from a TV broadcaster to an overall broadcaster.



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