The ITU is a key figure in the history of TV and is poised to play an equally important role in shaping its future. New and emerging technologies , from artificial intelligence (AI) driven workflows, 5G private networks, to cloud and software-defined applications, have over the last few years revolutionized programme making. The integration of virtual and augmented reality technologies has revolutionized viewing experience − transporting audiences into immersive worlds that blur the boundaries between reality and fiction. From interactive storytelling to virtual reality sports broadcasts , the industry has embraced innovation to captivate and engage audiences like never before. These innovations build upon a history of technological advancements, such as early cathode ray tube (CRT), followed by plasma, light-emitting diode (LED), liquid crystal displays (LCD) and the evolution of UHD and HDR technologies. These all demonstrate television’s transformative journey.
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