Embracing innovation,

The ITU is a key figure in the history of TV and is poised to play an equally important role in shaping its future.

New and emerging technologies, from artificial intelligence (AI) driven workflows, 5G private networks, to cloud and software-defined applications, have over the last few years revolutionized programme making.

The integration of virtual and augmented reality technologies has revolutionized viewing experience − transporting audiences into immersive worlds that blur the boundaries between reality and fiction.

From interactive storytelling to virtual reality sports broadcasts, the industry has embraced innovation to captivate and engage audiences like never before. These innovations build upon a history of technological advancements, such as early cathode ray tube (CRT), followed by plasma, light-emitting diode (LED), liquid crystal displays (LCD) and the evolution of UHD and HDR technologies. These all demonstrate television’s transformative journey.

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