World Television Day

 The aim of this glossary is to provide you with an extensive overview of frequently used international terminology in our TV ecosystem – offering a clear explanation for each of them – and making it easier for you to understand, sell and buy television advertising. Read the full report The Global TV Group's TV glossary . Ad Exchange The ad exchange is the digital marketplace that connects the ‘buy’ and ‘sell’ sides of advertising and media owners; utilised for digital video and programmatic buying of TV. Ad Serving The technology and service that places (serves) ads on websites/applications and collects/ reports performance data. Ad Tag An ad tag is a snippet of code on a website that communicates with ad servers to make the correct digital ad appear on a web page or in an app. Ad Tracking Ad tracking refers to a method for recording campaign delivery metrics between ad servers. Ad Trafficking The process for setting up ads in the ad server so that when an ad request is made ...

Learn more on LG Global,  Visit : http://lge.ai/6013sthSx . Follow the conversations with the hashtags: #LifesGood , #ReinventYourFuture ,  #BetterLifeforAll ,  #InnovationforaBetterLife , #LG .

Since it released its first technical standards for television in 1949, the  International Telecommunications Union  (ITU) has consistently developed globally harmonized standards that have progressively enhanced television viewing experience, addressing both visual and audio quality. From early colour TV standards to developing parameters for 4:3 and widescreen 16:9 aspect ratio television, ITU has championed the switch to digital TV broadcasting, high definition and ultra-high-definition television (UHDTV). These transitions enabled more services, and improved picture and sound quality These efforts include seminal achievements like the last  Emmy Award -winning  ITU-R BT.2100 Recommendation for high-dynamic range (HDR)-TV , setting global benchmarks for high-quality viewing experiences. ITU has been crucial in developing services that improve the accessibility of audio-visual content, which has led to a massive increase in the availability of subtitles, audio desc...

The ITU is a key figure in the history of TV and is poised to play an equally important role in shaping its future. New and emerging technologies , from artificial intelligence (AI) driven workflows, 5G private networks, to cloud and software-defined applications, have over the last few years revolutionized programme making. The integration of virtual and augmented reality technologies has revolutionized viewing experience − transporting audiences into immersive worlds that blur the boundaries between reality and fiction. From interactive storytelling to virtual reality sports broadcasts , the industry has embraced innovation to captivate and engage audiences like never before. These innovations build upon a history of technological advancements, such as early cathode ray tube (CRT), followed by plasma, light-emitting diode (LED), liquid crystal displays (LCD) and the evolution of UHD and HDR technologies. These all demonstrate television’s transformative journey.

Television has a broad reach , making it an effective medium to broadcast emergency alerts quickly to a large audience. Unlike radio, television can provide visual information, such as maps, emergency instructions, and live updates, making complex information clearer and easier to understand. Television for emergency broadcasting is an essential, trusted tool for reaching people quickly and effectively with life-saving information, when every second counts.

A hybrid future? The future of television broadcasting is poised for further significant transformation, influenced by technological innovation, shifts in viewer habits, and the blurring of lines between traditional and digital formats. Linear TV will continue to coexist with a multitude of streaming platforms and on-demand content. As these trends evolve, the viewing experience of the future may be multifaceted, providing the best of both worlds: The engagement and choice of streaming combined with the simplicity and community-driven nature of linear TV. The ultimate winner, as always, will be the viewer, who can enjoy content tailored to their ever-changing needs.

Television remains the world’s largest source of audiovisual conten t, with household adoption still growing globally. Recognizing its significance, the United Nations General Assembly proclaimed 21 November as World Television Day to highlight television’s role in global communication and cultural exchange. With the evolution of large screen sizes , ongoing improvements in video and audio quality, and the rise of handheld devices, TV remains a powerful communication tool, blending traditional stationary and portable viewing to raise awareness on critical issues. Modern TVs are now interactive, offering multimedia options. The streaming of high-definition video films and music via smart TVs connected to the Internet, make TV a versatile medium for both broadcast and on-demand content.

   In July 2023, the Screen Actors Guild Awards – American Federation of Television and Radio Artists ( SAG-AFTRA ), the , SAG-AFTRA Foundation , began a 118-day strike following a breakdown in negotiations with its counterpart, the Alliance of Motion Picture and Television Producers ( Alliance of Motion Picture and Television Producers ). At the heart of the breakdown in negotiations was the use of AI in production. This event is organized as part of ITU 's #AIforGood Series. This conversation with Duncan Crabtree Ireland, Chief Negotiator of SAG-AFTRA, will discuss the concerns of its membership over the use of AI and the reasons the union felt an imperative to have an agreement on informed consent and fair compensation . The conversation will also cover the potential and limitations of AI for the industry , the need to establish guardrails at an early stage , as well as the technology-proof uniqueness of human talent . Organized by the  International Labour Orga...